This book was part of our Internet Marketing Class.The book is very detailed and a must read for all Marketing Students and Professionals.

I enjoyed the read becuase it wasn't the 1-man point of view like most books contain. It was a discussion from multiple angles and multiple points of view that lets you come out with your own perspective once you've read it.

E-commerce is a hot issue. This book gives us lots of marketing concepts and it is valuable for marketing students to read. Also, it is helpful for those who are interested in doing business in the Internet. For example, how to market your products and service effectively via the net.

This is a terrible book, a scam if you will. In the first place, charging [$$$]for a under 200 pages, and with very small demensions, is outright theft. Secondly, the book is merly a summary of court cases, which can be obtained freely on the internet or from the US patent office web site, in greater detail. Thirdly, the author repeats himself many, usually entire paragraphs worded in slightly different ways. I can only think is is an attempt to "pat" the book and add more pages.

This book provides a little over 80 pages of easily read advice on patent strategies involving software/internet-based business methods. It provides a quick overview of two landmark cases. More importantly, it suggests areas for patenting and checklists for IP strategy. The book was helpful as a broad overview. However, I thought that more detail should have been included. The last 100 pages were filled with "Tech Trends" and reprinted case data. The "Tech Trends" chapters were the author's predictions on the future of tech, and while interesting (and occasionally incorrect), don't include any patent-related analysis. Also, the book dates from late 1999 and an included survey chapter analyzed patents up to Jan 1999. Given that the State Street Bank case wrapped in 1998, it's a shame that more recent analyses weren't provided either in the book or on an associated web page, especially since many patents had just been filed before the survey.

The bottom line: useful, informative book but could have used more detail, newer data, and incorporated information from the companion volume. The author refers to strategies such as "submarining", "picket fence", and "leap frog" without giving a single line of explanation, instead plugging the companion volume. I have encountered those strategies in other legal readings/coursework, and I believe a few pages for each concept (in replacement of the chapters on Tech Trends) would have greatly enhanced the value of this book.

The new practical ideas in this book are very valuable. The case studies of how real businesses have used patent strategies in software and business methods bring to life how this can affect my business today to help the bottom line. The latest legal developments and cases are analyzed, but there is no useless lawyer-speak, instead the author brings out the rules for running a business profitably that are buried between the lines of the cases. Obviously, this author is on the front lines of the patent wars, and brings back here what he has learned that we can all use. Good for the CEO, Chairman, or General Counsel of any business that uses software or the internet, about how to use all that new patent mumbo-jumbo for revenue, profit and shareholder value. A great e-companion and update to the classic "Patent Strategies for Business" by the same author.

I particularly liked the chapters on 'Patent Denial' [a laugh-riot, and it's not easy to be funny about patents], and the updated rules on 'Virtual Genius and How to Invent on Demand' [the author makes it sound easy, but he as invented several patents himself, and he is a patent lawyer, so he must know-- I am glad he decided to tell the rest of us]. It will be interesting to see how the 'Tech Trends' and forecasts play out. The survey of the new patent practices in banking [yes, that's banking patents] was surprising and enlightening -- and I look forward to a more in depth survey by the same author. The 'Patent Audit' chapters are also useful.

I expect an ROI on my investment in this book of about a zillion percent.

There's... all available publically on business practices in the games industry, which is quite peculiar, given how large a field it's become, and given the minute detail in which, say, the film and publishing industries have been covered. Thus, this is almost a necessary volume for anyone outside the field interested in getting into it.

That said, it is so relentlessly and laughably upbeat as to be beyond belief. The truth is that gaming may not be quite as corrupt as the music industry, or as vicious as Hollywood, but it can be a pretty darn brutal field in which to work.

I'd have given five stars if the authors had included examples, or better yet templates, for the design treatment and design documents. Given the amount of material given this is a surprisingly easy read. It is very well organized and it is very easy to find information your after without having to wade thorough extraneous information. This book should be on the bookshelf of anyone who is doing game design, computer or otherwise.

This book is proberly one of the best books that i had ever bought. For a wannabe game developer like me, this book gave me the insight toward what i should expect. It gave in detail what one should know to make themselve a complete game developer. Wheter you are an artist or a programmer, this book will help you guide yourself toward a sucessful carrer in this field.

I gave this book a less than stellar rating because it is simply hard to read. Following all the acronyms and financial terms was hard enough, but the book was written too much like a text book for brokers and financial gurus. That being said, the information in this book is of the 5 star quality and is well worth the effort of digging for if one is considering any kind of investing in the stock market, especially the high tech sectors.

The sarcastic wit and biting humor found in the pages are a real bonus, the authors make their points and then add interesting quotes, articles or they simply point out the patently obvious (making the point that the information wasn't all that obvious to millions that lost billions of dollars in bad investments).

Bubba Greaterfool is their name for the poor sucker that bought into the hype, didn't know what he was doing, probably never heard of the great tulip market, thought that the sky was the limit and then got stuck holding the empty bag as the hot air was expelled from the over inflated stocks that made up the tech stocks of 96-00. My main complaint with this book is that it isn't written in a way that would appeal to or be read by the general public, Bubba especially. And he is the guy that really needs this information.

I would highly recommend reading this to anyone that handles their own stock investments or plans too, the information is too valuable to ignore and the insight can be used to gauge other markets besides just tech stocks (remember the silver fiasco in the early eighties?) As for casual readers I would recommending passing on this offering as it is just too much work to read, but keep it in mind if you ever consider buying that stock that just can't possibly do anything but go up...

Clark and Neill have done it again. With a combination of clarity and foresight spiced with humor, Net Value is a guide book for looking at tomorrows investing today. For an insightful and revealing look at the value of Internet-related stocks, this book is excellent.

This book is timely, up-to-date and makes some predictions which are proving to be amazingly accurate. Its tounge-in-cheek prose makes for a great read - I have a much better understanding of the dotcom land after reading this - highy recommended

I am using several business law textbooks for my self-study.Comparing to others,this book is difficult to understand.The selection of the Cases differs from others which makes me confused.Structure of the content differs too.It's a complicated book to understand for a self-studying person.

Some texts can be so completely dry, and this one has the potential to be so. Yet this book reads easily, and is kind enough to emphasize much of the text with highlights, boldings, and other wonderful devices to help draw your attention to important details. This book also has a fantastic variety of cases to point out certain aspects of the law. I would definately recommend this one if you are studing the law!

This book is even better than the excellent business law textbook I used (but no longer have) in college in the late 1960's. It has all the utilitarian features necessary for a textbook but likewise has enough depth and user-friendliness for a home reference tome.

The only significant criticism I can offer is that, for a book in this very high price range, it should have a more durable binding. It does have full cloth-covered hardback covers *but* the page section is only "perfect-bound" (i.e., pages held together merely with glue) rather than having a sewn binding. It seems to me that a ... book should have a sewn binding! I've noticed how most books classified as "textbooks" have such very high prices yet have rather cheap bindings. It's no wonder a college education costs a small fortune these days--- the textbook price alone is enough to drive one into penury, and even then the book(s) will eventually fall apart under very heavy use.

Anyhow, this book is wonderfully useful in its content and for that reason I recommend it highly.

From the eyes/connections of a senior veteran Microsoftie you can learn for yourself how business is done and has been changed by technology. A great communicator, Mr. McDowell clears the eyes of the foggy headed, old thinking business manager to the wonders and money savings of tech. A must read for any modernizing or future thinking executive looking for success. This is one of those books that are a cheap investment in the future profitability of your company. Your employees should read it too!

Excellent book for those in industry, as well as anyone who wants to better understand how profoundly technology can impact business success.

I have a clear understanding in my mind of all the things my company can do to help businesses evolve strategy with our IT products and why that is important, but I have had what I believe to be a somewhat difficult time articulating the "whys and wherefores." This book provides lucid, clearly compelling explanations and examples that crystallize the message of the power of information technolgy.

McDowell and Simon make strong cases for how information technology should not be used simply to do things better than you have done them before, but instead to use it to do things you have never been able to do before. If you don't fully understand technology and want some non-technical explanations of why you should be using it, this book was written for you.

If you are a casual amateur investor who enjoys reading interview type of trading books, this is okay. If you aspire to be a pro and are actually a pro, you wont be satisfied with the depth and width of it. The trading styles of the interviewees, and so are the Q&As, are just so diverse that one can hardly grasp something "profitable" to his/her own trading. Of course, most of them do mention "no loss averaging, keep losses small, have discipline" blah blah blah, but do most of the trading books talk about the same stuff.

The interviews in this book were interesting if you enjoy reading trading books. Even one or two usable nuggets of information for traders. However, if you are looking for a "how to book" you should look elsewhere.

My background and experience are in the futures markets, but,like many traders enchanted by the recent extreme vacillations in the stock markets and by the new day trading phenomenon, I wanted to acquire some knowledge of electronic and stock trading. I have read numerous other introductory books on this topic, none of which I will relate here because they are largely inanely simplistic, but, suffice it to say that one need only purchase this book to obtain the requisite education on electronic trading. Dr. Baird is knowledgable, insightful, open and, most importantly, keenly aware of his subject and the subjects he interviews- all of whom offer diverse and interesting insights into the world of electronic trading. While this book will not teach you how to trade exactly- any trader must learn through experience what methods will fit them- it will provide a valuable and eclectic overview of electronic trading and some of the perils and opportunities that await one there. I cannot recommend this book highly enough for any trader looking for an intellectual avenue into electronic trading or to enhance and augment their existing understanding of markets.

I bought this book two days ago in an effort to learn more about EDI and how I can get started. I received it this morning, and was finished by noon.

It's great if you want a sales pitch for EDI, but there's no real useful information contained. I figured there would at least be a section near the end where I could "Get more information on EDI" or "Where to go from here".

If you're looking for a little technical information, don't look here. There's not a morsel of techno info.

I've now wasted money and half a workday, and still have no idea where to go from here.

Of course there don't seem to be too many viable alternatives short of hiring a consulting firm...

This book is very well written. It is an excellent source for anyone who plans to get involved in the world of EDI. It provides all the basics, but there are some other useful topics for the advanced readers. I would recommend this book for anyone who plans to be involved in an EDI project.

I like this book since it explains EDI in a very simple way. This is a book I would recommend for those trying to grasp what EDI is all about.

I agree that the Netherlands reviewer in that the title is a bit of a misnomer in the current design/usability climate. *However* I think this is an excellent book for that odd group in every enterprise known as "core development", "integration and strategy", "publishing and architecture" or what have you. Those who approach usability from the front end only are told straight up that you really need to develop your back-end systems, particularly your content management system, at the same time as your site in order for maximum efficiency and usability to happen. This kind of info is often left out when pundits discuss usability and ease-of-use -- it's unglamourous but absolutely vital -- and this book allows you to present your case to your boss in a very persuasive manner. Only complaints are the largish number of IBM services group plugs, but since the author works for IBM, I guess that's natural.

Designing Easy-to-use Websites is much more than a conventional usability book, it's an attempt to make us rethink the entire Web design process. Instead of directly jumping into the fun stuff of design and layout, as most designers tend to do, Vanessa Donnelly advocates a much more structured approach to Web site development that includes analysis and design techniques that enable a Web development team to design usable websites.

The process she lays out is not unlike a well-run software development project (only with continuous updates). Based on her own extensive usability research, and experience as IBM's chief usability guru, Vanessa has compiled a comprehensive, high-level, uber-guide to creating high quality, scaleable, and maintainable Web sites.

Donnelly's thesis? Usability is much more than layout and link colors, it bubbles up naturally from a well-planned database- driven site using a content management system that scales well, raises productivity, and dramatically reduces operating budgets.

The idea is to plan for expansion early, and separate the different components of content into manageable, discrete chunks (content, layout, style, navigation, and classification) that all exist independently, and can be assembled using a database. The days of lone webmasters coding entire Web sites by hand are over. In order to succeed, today's e-business sites need a content management system, extensive up-front planning and usability testing throughout the entire development process.

The author first shows how the current ad-hoc one-HTML-page-at-a-time methods are not working, and can cause problems as sites scale. Maintenance, version control, access, archiving, deletion, and classification are all made more difficult and ad-hoc by using a manual process. By separating out the various components of Web sites into discrete orthogonal chunks, and using a structured approach to planning and deployment, you can avoid many of the problems static hand-coded Web sites are experiencing today. As these "first-generation" sites grow larger, the maintenance problems multiply and productivity suffers, and they become an unwieldly mess of broken links and outdated information.

The solution? A database flowing into templates of course.

Unlike Veen and Rosenfeld and any other authors I've seen, Donnelly shows the entire Web site development process, and puts each task into words and UML diagrams, making the entire process clear. Business, user, and content analysis examples are shown, plus requirements for content providers, UI engineers, info architects, and content managers, along with checklists of best practices along the way. Finally, the site requirements and a "clear understanding of the user tasks that must be supported" are transformed into information models using standard UML diagrams so popular in the software development industry.

The net result? Think of this book as a success engine, with handy success templates and best practices. While the entire process is more than most webmasters would undertake, the book gives you marvelous goals to shoot for, and provides inspiration for improvement. The size and scope of this book are so large that a full review is impossible to fit in this space (you'll just have to buy the book :), but this is an impressive effort to encapsulate the entire Web development and usability process in a logical way...

This book elevates designing web sites to the status of a science. I've read plenty of books telling me which colors to use and how to make things readable on a acreen. Most were interesting but focused on presentation. Designing a scalable and managable database-driven web site is not easy, but this book spells out the steps in a logical structure

It also links business processes directly to the construction of a web site. Content managemnent, ownership, classification, information modelling, workflow etc are all examined in detail.

If I have one criticism, it's that the section on XML standards could be expanded. These days, sharing content at the db level with other web sites is crucial to many businesses. The section on page 142 talks briefly and then refers you to more in-depth information online. I guess the author figured that XML is really a separate book.

If you have some heavy-lifting to do in terms of an industrial strength web site, spending a couple of days reading this book could save you a lot of time later addressing scalability and management issues. I've not seen another book like this.

RDW

This book provides history of trading and the web. There is also good basic economic and marketing information. However, after stating that every business needs to be on the Internet the book doesn't provide much in the way of practical advice. Some of the predictions for the future have already happened and others don't seem all that realistic. It seems he was caught up in the hype of the times. Interesting reading, but needs to be taken with a grain of salt.

This book does not contain any practical knowledge or resource information. It is not in an order to be readable from front to back. Random terms and phrases are thrown at you and mediocre explanations are given. Everything is the greatest thing sense sliced bread. This reminds me of when computers first got in the hands of the people and books were written saying now make money with mailing lists.

The ten chapters:

From the Silk Road to the eRoad

The Mad Hatter's eParty

The Flight of the Roast Chicken

Leveling the Playing Fields

Apples from Alaska

Of Markets and B@zarrs

EConstructing the Enterprise

The Alligator Pools

The Aftermath

A World Tuned Upside Down

Author Robin Bloor makes it pretty clear: Either get your business involved with the Internet or prepare for your enterprise to die. Bloor's credentials are fairly impressive. He turned his business, Bloor Research, into a Web business that actually makes a profit, or so it says on the jacket blurb. Bloor is pretty straightforward about the book's focus: mass media communications history, the current Internet and the World Wide Web's future potential. This in-depth read (good and gripping, though the writer's constant use of the @ symbol can be annoying) takes us from Guttenberg all the way to a future filled with smartcards, micropayments and data privacy. The most interesting element is Bloor's speculation on how future media might affect future political systems - because as the information society gives us more data about political happenings, we might want more control over our governments. We [...] find this stuff pretty interesting, but then we're already on the Web. Are you?